ONE:
This article is about ONE, which is the Asian version of the U.F.C. Started around seven years ago, ONE has rapidly become one of the most popular sporting events in the 136 countries it is broadcast in. ONE has also been valued at $1 Billion dollars by Bloomberg. When most of us think about the U.F.C, or MMA in general, we might think of a violent blood sport which capitalizes on human barbarity. ONE presents itself differently, and is even sponsored by family friendly companies like Disney. The owner of ONE states that what separates ONE from other MMA competitions is the influence of Asian values, claiming: “swearing and people who throw water bottles in press conferences” does not work in Asia.
I can't seem to find much of a difference between the two -other than that the opponents seem to have more respect for each other-, so ill leave it to Victor Cui (Owner and CEO of ONE) to sum it up: "You see the storyline of East versus West play out in almost every industry you can think of, from Apple versus Samsung, YouTube versus Youku, Twitter versus Weibo, Facebook versus Renren. If you compare, UFC has got a 90-percent market share in the states. We’ve got a 90-percent market share in Asia".
https://www.japantimes.co.jp/sports/2018/06/06/more-sports/one-championship-making-waves-mma-scene/#.W5C6brgnZPY
https://www.independent.co.uk/sport/general/mma/one-championship-and-ufc-is-the-story-of-east-and-west-in-the-mma-market-a6990646.html
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